Thursday, June 28, 2012

Winds of Change

Over the course of the next few months you might notice a difference in the way that Van Dieman beers are packaged. We've just about exhausted stocks of our current cartons, 6packs and labels that we've been using for the past 18 - 24 months and wanted to bring all of them up to speed with one another.

We've taken the decision to go into four packs because we believe it offers a better choice for you the consumer, as well as reducing the overall cost of the beers. As the beer drinker becomes ever more discerning, we believe that a 4 pack better suits the evolving nature of the Australian beers scene.

New labels will also begin to be filtered out into the trade. They'll hopefully be easier to spot at your drinking spot of choice as well as looking damn fine.

As we go forward into this stage, there will be the inevitable crossover period which we will try to minimise time wise, so that any inconvenience is minimised. We'd love your feedback on any of the new packaging or the beers at any stage either by EmailTwitter  or Facebook . Cheers

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